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WHY BRANDING IS GOOD FOR YOU

Strong brands are clear and consistent each time they are expressed. Not just through your marketing, but in how you and others talk about your business, and in the experience your company contributes.

Clear, consistent delivery of that experience--your brand--is enlivened by people. Your brand only comes alive in the minds and hearts of people:

• Employees
• Colleagues
• Vendors
• Clients
• Shareholders
• Prospects
• Competitors


These are your allies. Including them in developing and expressing your brand creates a strong, clear, consistent experience. That builds the trust your business needs to attract clients you love.

 
Charlie Burnell aka Howell Burnell
 
Howell Burnell
 

Howell is a writer and designer who specializes in brand discovery for small businesses. He has written for over 15 years and has an MFA in Design from the School of Visual Arts.